Kate approached me to design a logo to give her growing gardening business a visual identity. The logo was going to be printed on polo shirts and used on her website and marketing leaflets. Kate is very passionate about the benefits to mental health of both gardening and having a beautiful collection of plants, flowers and trees to look at and wanted a minimalist design that would convey an overall sense of calm.

The circular shape gives a sense of unity and harmony, while the dandelion evokes hope, joy and good health.
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